When your menu is live on your store, you can see whether shoppers click it, and use real numbers to decide which items to fix.
Before you start
- The menu is showing on your store and Navi+ is running in your theme. If not, see Turn on the Navi+ app embed in your theme.
- The Navi+ Analytics feature in the app’s Settings section is turned on. It’s on by default.
Open the statistics page
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Open the Navi+ app in the Shopify admin.
Navi+ menusRuns on every platform ↗ Add menu Tools#NamePublishVisibility rulesTab Bar — mainHome, Shop, Search, Wishlist, CartSF-5087000775 · Z-index: 4OnMobile · DesktopAlways visible EditDesktop Mega Menu — mainShop, Collections, About, ContactSF-5087000775 · Z-index: 4OnMobile · DesktopAlways visible EditMobile Menu — mainHome, Shop, Collections, ContactSF-5087000775 · Z-index: 4OffSet up publish →Always visible EditThe main screen of the Navi+ app. Statistics cards also appear on the home page. -
Click Data Analytics.
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Choose a date range in the Date range box: 7 days, 30 days or 90 days.
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Scroll down to see each block below. The numbers in every block change to match the date range you chose.
How to read each block of numbers
The statistics page is split into several blocks, from top to bottom. Depending on your plan, you’ll see all of them or only some. See the table at the end of this article for details.
Totals at the top of the page
The top of the page shows three main numbers, with their increase or decrease compared with the previous period, and a daily chart:
- Menu impressions: the number of times the menu was shown to shoppers.
- Clicks: the number of times shoppers clicked menu items.
- Menu usage rate: the percentage of times the menu was shown that a shopper clicked on it.
The two lines on the chart use two separate scales. Just watch whether each line goes up or down, and don’t compare the heights of the two lines with each other.
Suggestions for editing
The What to do block automatically points out a few things to fix, based on your store’s numbers. For example, the menu shows many times but nobody clicks it, a group of items is too long, or shoppers mostly click on phones. Each suggestion explains the reason and gives step-by-step fixes.
Menu item tree colored by clicks
This block redraws your menu item tree and colors it by clicks: items many people click are dark, and items few people click are light. Next to each item is its exact click count. Use the menu selector to view each menu separately, or all menus combined.
/182043%Many clicks: dark colorShop/collections/all121029%Cart/cart76018%Wishlist/pages/wishlist2907%Search/search1303%Few clicks: light colorItems nobody clicks
This block lists items with no clicks in the date range you chose. Items that aren’t meant to be clicked, such as group titles, tabs, dividers or HTML blocks, are already filtered out so they don’t skew the numbers.
What keywords shoppers are searching for
These two blocks use data from the search box on your store:
- What customers want most: the keywords shoppers type most often in search.
- Searched for, but the menu leads nowhere: keywords shoppers often search for but no menu item leads to yet. Navi+ also tells you whether your store already has a collection that matches that keyword.
Website-wide numbers
This block measures your whole website, not just the menu. It includes Sessions, Page views, Bounce rate and Site search. It also has the Where customers come from traffic chart and the Devices chart, both based on menu clicks.
Compared with similar stores
The Compared with the industry block places your menu next to the group of stores using Navi+ most effectively. You can see the group’s overall rates to compare against, while each store’s name stays private.
Download the raw data
Click Download raw data (CSV) if you want a spreadsheet file that records each click by day: which menu the shopper clicked, what device they used, which item they clicked, what page they were on, and which page they went to next.
How to edit your menu based on the numbers
Make only one change at a time, then wait a few days to see how the numbers move.
- Items nobody clicks: rename them to be clearer, add an icon or image, or drag the item higher up. If the item isn’t needed anymore, delete it or merge it into another item. See Add, arrange and nest menu items.
- Keywords shoppers often search for that the menu doesn’t cover: add a menu item that links directly to the collection or search results page for that keyword.
- Shoppers mostly click on phones: each time you edit the menu, open it on your phone to check the design first.
- The menu shows often but few people click: move the pages shoppers visit most straight to level 1 items.
- Two menus show on the same page but one gets no clicks: turn off the less-used menu. See Turn off or uninstall Navi+.
A low number of clicks doesn't always mean an item is weak. A small store may only get a few dozen clicks a month. Choose a 30- or 90-day range before drawing conclusions.
Which plan shows which parts
| Statistics part | Starter | Business | Elite |
|---|---|---|---|
| Totals, website-wide numbers | Yes | Yes | Yes |
| Item click tree, items nobody clicks, What to do suggestions | Full view for the first 30 days after you install the app. After that, only the total numbers show and the details are hidden | Full view | Full view |
| Most-searched keywords | Full view for the first 30 days. After that, only the 3rd keyword shows | 5 keywords | 18 keywords |
| Keywords the menu doesn’t cover | Full view for the first 30 days. After that, only the 3rd keyword shows | 3 keywords | 10 keywords |
| Traffic sources Where customers come from | Full view for the first 30 days. After that, locked | Yes | Yes |
| Compared with similar stores | No | No | Yes |
| How long statistics history is kept (by plan, in the app) | 30 days | 12 months | From day one |
You can see the details of each plan at Plans and billing.
A few things to know when reading the numbers
- Navi+ only starts counting from the moment you turn on the app in your theme, so there’s no data for the time before that. The items-nobody-clicks block and the What to do suggestions also need a few days of data to match what actually happens.
- Numbers don’t update instantly, second by second. Because the page is cached, clicks you just made may not appear yet. The first time you open the page, you may wait a few dozen seconds for the numbers to load. Wait a moment, then reload the page.
- If you turn off Navi+ Analytics, the app stops counting new clicks but keeps the old numbers on the page. This option is only available on the Business plan and above.
- Numbers only show where shoppers click, not why. Treat them as hints for trying a menu fix, then keep tracking the results.
Other platforms
The steps above are for Shopify — the default way.
The Data Analytics page is in the Navi+ app on Wix and works in a similar way. For plans and limits, see the app’s plan page on Wix. Block names and the parts unlocked by plan may differ in this version.
On other websites, statistics are in the Navi+ dashboard at dash.naviplus.app. Block names and the parts unlocked by plan may differ from the Shopify version.